Media attachments (images, videos, and other files) may be added to events by including a URL in the event content, along with a matching `imeta` tag.
`imeta` ("inline metadata") tags add information about media URLs in the event's content. Each `imeta` tag SHOULD match a URL in the event content. Clients may replace imeta URLs with rich previews. `imeta` tags contain extra information about the media attachment, which clients can use to provide a better experience when loading previews.